Your audiences are built by you, to tell Google which users you want to show your ads to. There are a few types of audiences:
An affinity audience is sort of the opposite of an in-market audience. These audiences are pre-defined by Google and bucket users based on their normal interests.Â
The sheer scale of Facebook and Twitter - 2bn and 330m users respectively - and the hours spent on them each week suggest many eyeballs have come into contact with fake news stories or misinformation campaigns.
Officials from the EU's executive Commission unveiled the measures Wednesday as part of an action plan to counter disinformation in the lead up to the continent-wide vote in the spring.
You also don’t have to worry about what your ads will look like on desktop vs mobile. Google takes care of that for you.
Reach thousands of authority bloggers and social media influencers in your domain area. Feedspot has over 100k Influential Bloggers database classified in more than 1500 niche categories.
It’s an easy way to reach targeted audiences, especially if you’re already familiar with and using Google’s marketing tools.
Michael Radutzky, a producer of CBS 60 Minutes, said his show considers fake news to be "stories that are probably false, have enormous traction [popular appeal] in the culture, and are consumed by millions of people." These stories are not only found in politics, but also in areas like vaccination, stock values and nutrition.
It was not a term many people used four years ago, but "fake news" is now seen as one of the greatest threats to democracy, free debate and the Western order.
Projected volume. If you have a large volume of ad inventory or support multiple brands or products, it might make sense to work with more than one DSP.
The EU's executive commissioners said that while the U.S. internet giants have made some progress, they need to pick up the pace of their work fighting disinformation and if their efforts are unsatisfactory, they could face regulation.
NEW YORK (AP) — Misinformation, as opposed to disinformation, was chosen Monday NotÃcias as Dictionary.utilizando's word of the year on the tattered coattails of "toxic," picked earlier this month for the same honor by Oxford Dictionaries in these tumultuous times.
BRUSSELS (AP) — European Union authorities want internet companies including Google, Facebook and Twitter to file monthly reports on their progress eradicating "fake news" campaigns from their platforms ahead of Opinião elections next year.
) A false report that Trump supporters chanting “we hate Muslims, we hate blacks, we want our great country back†at a GDN rally was reported as true on election Congresso night.